Same Traffic.
More Revenue.

We find where high-intent visitors drop off in your funnel and run structured experiments to recover that revenue. No new ad spend required.

Get a Free Audit

Founded in the UAE · Working with companies across the US, UK, Europe, and GCC

Your Funnel Where revenue leaks and where we fix it
01Traffic
02Engaged
03Intent
Friction fixed here
04Converted
After Precision +40% CR Rate
Our team has driven results at
Alibaba
Delivery Hero
Foodpanda
Talabat
Daraz
Snapp Express
Bazaar
Rask
GrowthMentor
Star Rapid
Alibaba Group logo
Delivery Hero logo
Foodpanda logo
Talabat logo
Daraz logo
Snapp Express logo
Bazaar logo
Rask logo
Growth Mentor logo
Star Rapid logo

Built by an Operator. Not a Consultant.

Ammarah Ahmed, Founder of Precision Consulting
in

Ammarah Ahmed

Founder & Strategist

"Having owned the P&L, felt the pressure of missing a number, and led the team that had to hit it, the stakes you're facing aren't abstract to me. I've lived them."

Her CRO work isn't theoretical. Before starting Precision, Ammarah spent 10+ years running P&L and growth for business units at Delivery Hero (Talabat, Foodpanda) and Alibaba Group. She led teams of 200+ across 15 markets, and built the kind of systems that survive beyond any single campaign.

Ammarah leads Precision engagements directly and her team consists of a vetted bench of specialists (engineering, design, data, copy). You get operator judgment without the agency overhead.

10+ Years as operator
200+ Team members led
15 Markets worked
120+ Funnels audited

Real Engagements. Real Results.

Different industries. Different problems. One approach.

Food Delivery · Marketplace +35% Average Order Value

From Transactions to Bigger Baskets

A high-traffic food delivery platform was leaving money on every transaction. We rebuilt the cart with structured upsell prompts and a loyalty mechanic that rewarded order size.

+11% orders / customer Zero new ad spend
Q-Commerce · Ops-Led Growth +35% Unit Economics

Scaling Revenue Without Adding Headcount

A fast-growing q-commerce operator was bleeding margin. We built the commercial infrastructure to make scale profitable, end-to-end.

Churn down 20% NPS up 22% Same headcount
120+
Track Record Funnels audited across healthtech, e-commerce, and q-commerce.

Trusted by Revenue Leaders at the World's Fastest-Growing Platforms.

From Delivery Hero to Daraz to fast-growing startups, here's what working with Precision looks like.

Verified05 / 2020
★★★★

I worked with Ammarah directly during a big tech migration after Daraz's acquisition by Alibaba. She accomplished the end-to-end migration of several key business areas and processes, set up and led the Guided Shopping team, and improved overall platform search and guided GMV by almost 50%. She is a smart and driven person and fun to work with.

JD
Dr. Jonathan Doerr
Senior VP, disrupt.com · ex-Daraz CEO
Issued · Daraz
Verified01 / 2022
★★★★★

One of the best hiring decisions I have ever made. Has a natural proclivity for identifying and using the right datasets to inform decisions. In her we found a great proponent for improving the business' reliability to deliver results consistently. Highly recommended.

IA
Ibad Ahmed
Director, Foodpanda
Issued · Foodpanda
Verified02 / 2025
★★★★★

Ammarah is one of the smartest and most driven professionals I've had the pleasure of working with. What set her apart was her ability to collaborate seamlessly, taking what was useful from regional initiatives and tailoring it for the local market. She also served as a crucial conduit to the local C-suite. A powerhouse leader who makes a real difference.

AT
Alvin Tan
Adtech & Innovation Lead, Delivery Hero
Issued · Delivery Hero
Verified09 / 2025
★★★★★

Ammarah is the mentor every founder dreams of finding. In 30 minutes, she delivered spot-on insights that got me more clarity than 30 days of working alone. That's exceptional mentorship. If you see an opening on her calendar, book it immediately.

D
Deepanshu
Founder, Embergrit
Issued · Embergrit
Verified05 / 2023
★★★★★

Ammarah was simply awesome. I strongly recommend reaching her if you are facing UX issues. In 30 minutes we went through multiple problems and had a great discussion. She is a perfect listener and could identify potential issues on the website in seconds, then provide her opinion on the solution. Pure expertise.

MS
Matej Suransky
VP Marketing, StarRapid
Issued · StarRapid
Verified01 / 2026
★★★★★

Ammarah was exceptional in helping me with the UX/UI of my product and the conversion optimization of my product flows. Her input was actionable and practical, being driven by her diverse background and experiences. I highly recommend her if you need support in those areas of your activities.

ST
Spyros Tsoukalas
Founder, Technology without Borders
Issued · TWB
JD
IA
AT
D
MS
ST
Verified
reviewers
4.9
★★★★★ Rated by 90+ founders
30 min · No fluff Book a Free Strategy Call

Calculate Your Revenue Potential

Adjust the sliders to match your platform's scale. The revenue opportunity updates in real time.

01 / Your Numbers
Monthly Visitors 500K
10k500k1M
Conversion Rate 3.5%
0.1%5.0%10%
Average Order Value $22
$1$500$1k
02 / Your Potential +$4.1M

Additional annual revenue at the optimal scenario, with no new ad spend.

01
Conservative +20% CR
+$77K /mo
02
Achievable +40% CR
+$154K /mo
03
Optimal +40% CR & +35% AOV
+$343K /mo
Current annual $4.6M
Potential $8.7M
Email Me My Full Revenue Gap Analysis

We'll send a mini audit and breakdown of where this opportunity likely lives in your funnel, based on your inputs. No call required.

Or skip ahead and book a strategy call →

How a Precision Engagement Actually Works

Five phases. Six months. A system your team can run after we leave.

Month 1

Deep Dive Audit

Where your revenue leaks, mapped.

Ranked roadmap

01
Months 1–2

Quick Fixes

Low-effort wins ship fast for an early lift.

Visible results in 60 days

02
Months 2–4

Experimentation

Structured A/B tests on the highest-impact points.

Validated evidence base

03
Months 5–6

Optimisation

Validated winners roll out across the full funnel.

Compounding gains

04
Ongoing

Scaling Playbook

A repeatable growth system handed to your team.

Growth keeps compounding

05
01 02 03 04 05

Built for Revenue Leaders. Not Everyone.

Most teams hire the wrong help and lose six months. Here's how to know if we're the right call.

You're a fit if:

  • You're doing $1M+ in annual revenue and your funnel has real volume to test against.
  • You have a product that's working but a funnel that's leaking.
  • You want a system you'll still be running after we leave.

You're not a fit if:

  • You're pre-PMF and looking for users, not conversion.
  • You need a brand rebuild or fresh creative, not a conversion fix.
  • You're looking for a deck, not a system.

Honest fit beats forced fit. If we're not the right call, we'll point you to someone who is.

How Do We Work Together

We offer tailored solutions based on your scale, resources, and growth objectives.

01

The Deep Dive

Discovery engagement

For You If

"You sense there's revenue leaking but don't know where."

What You Walk Away With

  • A 25 to 30-page audit deck covering your full funnel
  • User behavior analysis from session recordings and heatmaps
  • Stack-ranked list of 8 to 12 leaks, scored by revenue impact and effort
  • A 90-day quick-win roadmap your team can action immediately
  • One 60-minute walkthrough call to align on next steps
From $1,000 total · 2-week turnaround
Best ROI
02

The CRO Sprint

3-month engagement

For You If

"You know the problem; you need someone to solve it."

What You Walk Away With

  • Everything in the Deep Dive
  • 2 to 3 A/B tests designed, shipped, and analyzed each month
  • Monthly strategy calls with prioritized next bets
  • A live test roadmap you can see and steer
  • Test documentation your team owns at the end
From $2,500/month 3-month engagement · first win in 45 days
03

The Conversion Accelerator

6-month program

For You If

"You're ready to build a systematic growth engine."

What You Walk Away With

  • Full 5-phase program: audit, quick fixes, experimentation, optimization, scaling playbook
  • Ongoing experimentation across the full funnel
  • Bi-weekly working sessions with your team
  • Internal playbook your team uses after we leave
  • Knowledge transfer so your team can run the system independently
From $3,500/month 6-month program · designed so you don't need us at the end
Our Guarantee

The Precision Promise

If the Deep Dive doesn't surface at least 3 actionable revenue leaks worth fixing, you don't pay. We've audited 90+ funnels and never invoiced a client who walked away with less. If you're the first, the audit is on us.

Not sure where to start? Request a free mini audit. A quick review of your top page with a few actionable takeaways. No pitch, no obligation.

Get a Free Audit

Why Revenue Leaders Hire Precision Over the Alternatives

Most teams burn 6 to 12 months on the wrong fix before they find the right one. Here's where the options break down.

Option 01

Agency

Speed to first win3 to 6 months
Operator judgmentJunior account leads
Cost$15K to $40K / mo
System after they leaveLocked to retainer
Skin in the gameBillable hours
Option 02

Freelancer

Speed to first winVaries wildly
Operator judgmentOften tactical only
Cost$3K to $8K / mo
System after they leaveWalks with the freelancer
Skin in the gameProject-based
Option 03

In-house Hire

Speed to first win6 to 9 months
Operator judgmentYes, but one person
Cost$150K+ fully loaded
System after they leaveWalks with the hire
Skin in the gameSalary
Leader's Pick
The Choice

Precision

Speed to first win45 days
Operator judgment10+ years P&L ownership
CostFrom $1K to $3.5K / mo
System after they leaveDocumented playbook
Skin in the gameOutcome-tied

The case for Precision is simple: operator judgment at consulting speed, without the overhead of a full hire or the bloat of an agency.

Common Questions, Answered Straight

We work best with platforms doing $1M+ in annual revenue. Below that, the testing volume usually isn't there to validate findings, and you'll get more from the free checklist than a paid engagement.
Yes, on the audit. The Precision Promise (see above): if the Deep Dive doesn't surface at least 3 actionable revenue leaks worth fixing, you don't pay. On engagements, we guarantee the system, the testing rigor, and the documentation. Lift comes from compounding wins; anyone promising you a specific revenue number before they've seen your funnel is selling you a story.
Most of them. Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, custom platforms, headless setups. The funnel logic is what matters, not the platform. If your stack is unusual, the Deep Dive will surface that early.
That's often a good thing. We work alongside existing tools (VWO, Optimizely, Hotjar, Convert) and can audit work an existing agency has done. We'll tell you what's working and what isn't, plainly.
You have a system your team runs without us. Some clients stay on a lighter retainer for ongoing experimentation. Most don't need to. We'd rather you didn't.
Usually within 5 business days of the strategy call. Audits kick off the following Monday.
Less than most teams expect. The Deep Dive needs about 2 hours of your time: a kickoff call, access to analytics, and a walkthrough at the end. Ongoing engagements average 2 to 4 hours per week from one point person on your side.
Founded in the UAE. Active engagements across the US, UK, Europe, and GCC. Remote-first by design.

Ready to Scale Your Revenue?

Book a complimentary 30-minute discovery call. We'll look at where your conversion is leaking and what's worth fixing first.

  • No pitch, no pressure. Just structure.
  • Identify 3 to 5 quick wins for your site.
  • Clarity on your next growth moves.
  • Mutual fit focus for long-term ROI.
You'll be talking to our Founder directly. Bring your top funnel question.
★★★★★ 4.9 from client reviews